Daisy Days is a limited-edition formal dress line from India that combines distinct elegance, comfort, and practicality. It's the kind of attire you'd wear to the office or to a formal event throughout the day.
Sonia, the originator of Daisy Days, earned her bachelor's degree in fashion design from the prestigious INIFD in Jaipur. Her label promises to create designs that may be worn for a variety of events, increasing your style statement. Daisy Days is a one-of-a-kind name. The backstory to the name is also fascinating.
Daisies represent purity and innocence. Because of the Roman myth of Vertumnus and Belides, they also represent chastity and transformation. Daisies were also known as "day's eye" in ancient Greece because the petals close over the yellow core at night and reopen during the day.
Sonia found it challenging to find a suitable position as a fashion designer in this fast-growing and competitive business.
The pandemic struck just as she was going through a difficult time, making things even more difficult for her. However, by this time she had made up her mind that she wanted to do something of her own.
She started studying the European and Asian markets vigorously. It was a rather uphill task for her more so because she belonged strictly from the Fashion designing sphere.
She had zero idea about the exports, the marketing aspect of a business etc.
However, as the saying goes, "When there is a will, there is a way," and Sonia accepted the challenge and refined her entrepreneurial talents to get to where she is now.
Sonia is a one-woman army with a tiny squad that consists primarily of experienced craftsmen, artisans, and tailors. Her target market is women all over the world, and her label is committed to women's simplicity and elegance.
Her brand's USP is that it focuses solely on white colours. You have a wide range of options to pick from, all of which are beautifully designed. The clothing, too, is incredibly flexible while also being fashionable.
Plant-based textiles were employed in the creation of the clothing, making her one of the few people in the Indian market to do so.
Daisy Days' products are made from the highest quality cotton and linen sourced from throughout the world. They offer luxurious, breathable apparel while without compromising on beauty and style statement due to their exclusive use of the highest quality fabrics paired with in-house designs.
The beauty of modern Indian clothing is that it isn't seasonal and may be worn all year. It is complex and sharp, eclipsing the stigma associated with Indian clothing.
In a nutshell, modern Indian wear is 'Forever.'
These beauties are priced starting at Rs 1299, ensuring a high affordability quotient.
"Quality is greater than quantity," she feels, and it's clear when you try on the outfits.
“Life’s not what we get or we give; life is what we do and what we achieve” quotes Sonia.
Check out her incredible collection and show your support by leaving a comment. They're also offering a 20% discount on orders over Rs 2999, which I think is a great value.
I have also linked the social media handle so that you can stay updated on the latest offerings.