Ethnic-ian: Celebrating womanhood with the creation of aesthetic designs



Ethnic-ian is an Indian brand known for ladies’ ethnic wear. From designer lehengas to Kurtis, shrugs and event wear saree is a piece of their assortment. Their fuss-free, simple–wrap material sarees are designed meticulously for material aficionados.


The outfits are made remembering that ladies have various roles to carry out and they generally have a bustling life. These outfits add a feeling of certainty and solace which they deserve in their regular style.


Ethnic-ian upholds empowered ladies and flourishes for conventional ethnic wear and combination wear by adding a hint of western touch to it.


Ethnic-ian was established by Devleena Nath as she was extremely passionate about ethnic ladies’ wear. Her label is known for gorgeous designs extraordinarily made for you to stand out from the crowd. They additionally have a selective assortment of normal or relaxed wear telecommute ethnic assortment to ethnic wear for top-of-the-line celebrations and festivities.



Devleena had an extremely unmistakable fascination for design since her youth. She finished her BTech in Apparel Production and Management and sought after Masters in Fashion Technology from the lofty NIFT Bangalore. Not pursuing her work abroad, Devleena followed her passion which prompted her to begin her pioneering venture in October 2019.

In India, there is a lot of ethnic wear brands. It is on the grounds that individuals here love wearing ethnic. Leave that alone for a wedding, a pre-wedding party, a celebration, or some other cheerful event, Ethnic wear is one of the first things that ring a bell. To accept the magnificence of ladies and give them a sustainable brand to depend on, Devleena launched Ethnic-ian.


Ethnic-ian perpetuates various designs and subjects to every one of their assortment. Their assortment of mellow yellow has every one of the outfits in the mix of yellow and white as it were. Another assortment of ‘All Over Creases’ is known for its fragile and multifaceted itemizing added to the design lineup.


The impending subject that they are working upon will be more sensational. Each assortment they attempt to make is extraordinary and they attempt to add a dash of brilliance that makes you stick out. They additionally have a work-from-home assortment for every one of the hardworking ladies out there.



Their customary wear assortment has a value scope of around Rs. 399 to Rs. 1,199. On the off chance that you pick an outfit from a particular theme or for any event then the cost range is about Rs. 4,999 to Rs. 12,999 for Kurtis. Their recently launched saree assortment has a value scope of Rs. 5,000 to Rs. 10,000. Their business is online and they have clients all over India.


Ethnic-ian believes in empowering ladies and aiding them towards their journey of overcoming adversity. They have an all-ladies group and this is one of their method of supporting ladies.


“As the textile business is growing step by step, the measure of items that goes to waste is humongous. Hence, it is important to do our bit” cites Devleena.



Ethnic-ian likewise believes in maintainability and accordingly their packaging is created in such a way that it is manageable and can be utilized. All the additional cloth and fabric which becomes buildup is kept aside. Rather than discarding it, they hand them over to private companies that make frill-like studs and scrunchies out of these textures. It is their honorable method to upcycle and reuse the items as opposed to squandering them. There are invigorating plans of growing their digital impression too.


“We are on an excursion to set up the harmony between our practice and needs” says Devleena.


Her collection is known for its ethnic prints and designs that move ladies. They have customization available with doorstep conveyance at reasonable costs. Ethnic-ian is an exceptional brand and is flourishing towards greatness.


I have connected the website so you can go through their collection. I’m additionally connecting their social media handle so you can keep yourself refreshed on the most recent contributions.

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