Amama: A treasure trove of exotic jewelry



In our country, everyone has their style of getting dressed up. While one person may want to dress up subtly, another may choose to dress up more overtly. As we all know, accessories can make or break an outfit, but matching the proper accessories with the right item of clothing is the trickiest aspect! In any case, when it comes to jewelry, individuals enjoy experimenting. However, when we think of shopping, we naturally think of the normal local markets. There are very few people that sell it online or who are easily available.


However, turning this into a golden opportunity was Nikita Gupta, who saw the need for a brand that would offer light and attractive jewelry, as well as handcrafted statement gems that could be transported across the country. And in the year 2017, Nikita Gupta founded her own company AMAMA after studying design and coming from a family of entrepreneurs.

AMAMA is derived from the Telugu word "Amma," which signifies "grandmother," and Nikita inherited a large collection of silver jewelry from her grandmother, which is now priceless, and all of the creations are influenced by her.


AMAMA provides a wide range of collections to choose from, from handcrafted brass jewelry to pure silver jewelry.

However, they are launching their "Zodiac" inspired collection for customers next month. This is Amama's first zodiac collection, created with the modern woman in mind. The designs are Minimal and elegant yet easy to wear. The entire collection is quite affordable, as it is all under Rs. 5000, and the pieces are fabricated from enamel.


The major goal of launching this Zodiac collection is to provide clients with pre-layered pieces so they don't have to bother about layering. The customer can wear and style their zodiac sign according to their outfit and style. All of the layered components can be styled separately to meet one's own needs.



Not only that, but for the important occasion of Raksha Bandhan, AMAMA launched its first “Rakhi Edit” crafted with distinctive components that bring a touch of the ethnic mood in this twenty-first century. This is their first Rakhi collection, since 2017. The response to their collection, which was launched this month in August, was bizarre and fantastic since the first lot of Rakhis were sold out in a week! The designs comprises of High-Quality Embellishments like Beads, Sequence, and metal which are all hand embroidered and handmade. These are sold individually and in sets (Rakhi and Lumba sets) ranging from Rs.300 to Rs1000.


Amama is your one-stop-shop for all your jewelry needs, whether you're looking for a statement piece or an ethnic piece. Nikita displays these ethnic wears in a modernized fashion to inspire people to wear them wherever and everywhere to add a unique appeal to their clothing. You'll find artwork from all over the world that depicts a specific culture or country. Every woman has a story to tell when it comes to jewels, and at Amama, you can discover anything that suits your taste and style. This work not only tells a tale but it may also be passed down through the generations.


Check out their website to go through their collections and also don't forget to check out the Rakhi collection and offer your loved ones a rakhi or a unique gift depending on their zodiac signs!

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