How a techie and an executive coach built an edtech startup



Two women entrepreneurs Jenny Sarang, who has many years of experience in corporate training and executive coaching and Shammi Pant, a techie built an edtech start-up to make communications at workplace easier. This start-up with the help of AI (Artificial Intelligence) provides corporate communication solutions to B2B (Business to Business) and B2C (Business to Consumer) customers.


Shammi Pant and Jenny Sarang used to work together at GE India in early 2000s. After a decade later they work on a project which focused to determine behavioural changes and helping terms and individuals to succeed. In 2019 August, they founded myJen.ai, an AI-powered coaching platform using data science and cloud computing. Around 95% of managers and people in leadership roles feel that communication skills are extremely critical for professional success.


The key idea was to create more Jennies, so that every person could have a coach like Jenny by their side to help them with communication skills in workplace. According to Jenny, 70%-80% of the problems in workplace are due to communication problems. Thus it is important to have proper communication skills in workplace.


Jenny says that using AI, the product has been trained with as many as 65,000 videos of presentations, interviews and elevator pitches. Then these are converted into respective emotions of joy, anger, disgust, fear, etc. At the same time the facial recognition technology assesses the emotions every 1/60th of a second. Apart from all this, the system is continuously learning and updating itself to get more insights till it reaches its goal.

This operates on a dual model of B2B and B2C. In the B2C segment, it mainly has students, freelancers, small and medium business owners and their stakeholders.



It caters information technology enables Services (ITeS), manufacturing, automotive, pharma and healthcare sectors. It has a subscription-based management because of which it can keep a tab on the progress of their employees and team. According to Shammi, they mainly want to focus on students in engineering and management fields to cater their services. She thinks that they are the once who face most challenges in communicating in corporate sectors.


This start-up has many clients namely, IIFL Securities, Maruti Suzuki, Enthrive and others. They have more than 100 college students on board. They have plans of reaching out to as many people as possible. They are now focusing on reaching more people through social media and digital marketing. The company wants to go international as well.


According to the women entrepreneurs, their company is the first company to turn learning and development into a tangible product and function.


During the pandemic in 2020, due to work from home, communication became even more important than is already was. People had to work from home and attend meetings on a regular basis. The motive of this company was to help people communicate better and made them more confident in attending online meetings.


These women also talk about women empowerment as the number of women in IT companies is very less. They say that it is important that women rise through the ranks and make one’s place in the industry.


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